AI FOR AGENCIES & IN-HOUSE CREATIVE TEAMS
REAL TALK
The pieces are already there. Your strategist runs research in ChatGPT. The team uses it for first drafts. The CEO is asking sharper questions on client calls. What’s missing is the strategy that turns all of that effort into real leverage for the team.
If you are an agency or in house creative team who wants to keep their competitive edge against agencies tapping into the power of AI – this is for you.
WHAT WE’RE SOLVING
From real conversations with agency owners and creative leads. None of these are “we need more AI.” All of them are intelligence and insight gaps a custom skill stack closes.
On a prospect call. They reference a competitor. You’re quietly googling under the table while pretending you knew.
You send the same basic deck to every prospect. No client-specific insight. They forget you by Friday.
The client sends fifty documents. Nobody really reads them. You start the project hoping you didn’t miss the important one.
Has someone done this campaign? Has a competitor used this tagline? Six headlines on the wall and no way to pressure-test them.
Some team members really get the audience, other’s don’t. Those who do become the bottlebeck on every concept review.
Pitching to a new client. Three concepts in, you realize they hate serif fonts and the chartruse. You wish you’d known six concepts ago.
A custom GPT for industry trends, Claude for email responses, Gemini for research. People are dabbling but without shared standards.
Every prospect asks, you answers are hand-wavy. You wish you had a confident and crisp answer that feels strategic.
WHERE THE WORK FITS
It’s not your team. It’s not the AI tools. It’s the layer
in between.
Generic AI is a calculator on the desk of a team that doesn’t know which numbers to add. Custom Claude skills are different. They’re trained on your brand, your clients, your standards. The result: AI used intentionally, with conviction, not by accident.
WHERE THE WORK FITS
Right now, AI is scattered across your agency. Different people. Different tools. Different ideas of what “using AI” means. We pull it all into one system, designed around your work.
HOW WE WORK TOGETHER
Strategy sets the direction. The bootcamp levels up the whole team. Custom skills are the deep build. Most agencies do all three, in this order.
Where most agencies are stuck. A one-time engagement that gives you a clear plan for determine when and how to use AI, how to uplevel your team members, and a sharp answer to “how are you using AI?” for client calls.
Your team needed to learn this yesterday and doesn’t have time to waste. One full day to get your whole team fluent in Claude and Cowork, and shows them how to weave AI into the work they already do. Shared skills. Shared standards. Real practice on real client work.
What Ogilvy did at scale: operational efficiency without sacrificing creative quality, built for YOUR agency. Custom skills trained on your brand, your clients, your standards.
Example skills include:
Not sure where to start? Book a call.
The Strategy is the Unlock, the Bootcamp is the Foundation, and the Skills are the Accelerator. Designed as a series, all three amplify each other.
HOW IT WORKS
A free 30-minute strategy call. I learn where you're stuck, where AI actually fits, and where margin is leaking. You leave with a clear next step.
Strategy, bootcamp, or custom skills, depending on where you are. Real work, real output, usable on Monday.
Faster pitches. Tighter briefs. Concepts pre-tested before review. Higher margins on every project, because the gaps eating them are gone.
WHAT CHANGES
Math at $175/hr blended account services rate (US benchmark for mid-tier agencies). Cost per project, plus the one line that pays for the whole engagement.
Add the line items above. The operational wins compound. The prevented lost engagement does the heavy lifting. Most agencies can name three lost pitches this year — the first one we save pays for the engagement, several times over.
MEET LIA
Every role I had in tech was on that company’s most cutting-edge product. The places where the stakes were unforgiving and the roadmaps did not exist yet. The operating frameworks I use today were forged inside those rooms.
Then I left, wrote three bestselling books on management & operations, and started making those same principles work for both Fortune 500s and small business including agencies. The work isn’t really about AI. It’s about making humans and ambitious technical systems work together. That’s exactly the room you’re in right now.
The world’s first holographic computer. Design Operations Lead.
The iPhone layout redesign & Siri expansion. Sr. Design Producer, Human Interface.
The most accessible VR product on earth. Sr. Team Ops Manager.
TikTok’s only real competitor. Chief of Staff during the launch.
3x bestselling author. The New Manager Playbook, The Unstoppable Team, Unstuck
TEDx, 300K views. Top 2% podcast.
HBR, Fast Company, WSJ, Fortune, Forbes.
Google, FIFA, Asana, DoorDash, Logic Monitor, and more
FAQS
Most started learning these tools in 2023. I spent the previous decade orchestrating how teams work on the most cutting-edge products in tech: HoloLens v1, iPhone X, Google Daydream, YouTube Shorts. Every framework I have was forged in uncharted technical terrain where nobody had been before. That's exactly the room you're in with AI right now.
No. You don't need a technical background to use Claude or to use the skills we build together. Claude works in plain English. The skills are designed to be opened and run by anyone on your team — strategists, account leads, creative directors, producers. No engineering chops required.
AI is leverage for the humans you already have. The skills we build help your team work smarter, get to the right answer faster, and spend their time on the work only humans can do.
Strategy answers "where do we start" and gives you a roadmap plus one quick-win skill. The Bootcamp gets your whole team fluent in Claude and Cowork. Custom Skills is where I build the deep skill stack tailored to your agency. Most agencies do all three, in that order.
ChatGPT is a great first draft tool, and your team should keep using it for what it does well. Custom Claude skills are built around YOUR brand, YOUR clients, YOUR standards — they open with the same context your senior strategist would carry into the room. That's the difference between a helpful draft and a starting point your whole team can build on.
Engagements are scoped to the team and the work. Strategy is the entry point, Bootcamp scales with team size, Custom Skills scales with the number and complexity of skills built. The discovery call is free and ends with a clear scope and price for your specific situation.
READY?
Book a 30-minute strategy call. I’ll learn where you’re stuck, share what I’d build, and recommend the right stage to start.
The feedback you keep swallowing, because you don’t want to deal with them getting defensive.
The star performer you won’t check on, because if they’re not happy, that’s a raise you didn’t plan for.
You’re not avoiding these because you’re bad at this. You’re avoiding them because no one ever gave you the words. So they sit there, costing you the people you can least afford to lose.
NOT ANYMORE.
Get the exact words for the 5 conversations leaders avoid most. Free.
