You are the visionary and want to jump in and out, trusting your team to run things. Instead you’re fielding questions all day, reviewing work that should be handled by your team.
Your business is growing and you hired capable people. But you’re not sure where to push and where to let go, and the pressure you’re carrying is landing on everyone around you.
Your standards are high but fair. You try to give direct feedback, but when team members push back you second-guess yourself. Your team doesn’t feel like issues have consequences.
You know what’s not working and who’s not pulling their weight. You also know these people personally, care about them, and keep finding reasons to wait; frustrating high performers.
Before you hire a COO, restructure everything, or let an AI tool tell you to “step into your power,” let’s look at what’s actually creating the bottleneck. Nine times out of ten it’s not your team. It’s that nobody has given them a clear enough picture of what success looks like, how decisions get made, or what they actually own. That’s where I come in.
“I’m already paying my team and nothing’s working. I can’t justify spending more.”
HERE’S THE THING
Every month your team runs without clear systems, you’re paying full salaries for partial results. Most clients recoup the investment inside 90 days in recovered time alone. The question isn’t whether you can afford this. It’s what staying stuck is costing you every week.
“I’m not sure my team is in a place where this would even work. It doesn’t seem like the right time.”
HERE’S THE THING
Nobody ever feels ready. The teams that feel ready don’t need me. That nervousness is actually the signal this is the right time, not the wrong one. My job isn’t to expose your team. It’s to build the clarity that makes them functional. Most clients say their team felt more supported within 30 days, not less.
“I’ve already bought the course, read the books, tried the framework. What makes this any different?”
HERE’S THE THING
The difference is I’m not handing you a system and walking away. I build it with you, inside your actual business, for your actual team. Not a binder. Not a framework you’ll abandon by March. Just the operating clarity that makes your team run, built around what’s actually happening.
Getting a job at Google is statistically harder than getting into Harvard or Stanford. I got that job. And the one at Microsoft. And the one at Apple. In a decade across all three, I watched the same pattern play out at every scale: talented people stuck, overwhelmed, and underperforming — not because they weren’t capable, but because nobody had given them a clear system to work within.
I left to fix that. Not for Fortune 500 companies — they already have whole departments for this. I rebuilt that expertise specifically for the business owner who is paying great people and can’t figure out why things still funnel back to them.
What I bring isn’t a framework or a certification. It’s a decade of watching what actually works inside the world’s most operationally rigorous companies, stripped down to exactly what your business needs.
PR AGENCY
OPS PLAYBOOK
Recurring revenue in 40 days
From cost center to profit center in under six weeks.
Rebecca Cafiero
Founder & CEO, The Pitch Club
LOCATION SCOUT
OPS PLAYBOOK + COACHING
Best quarter ever
From a fragile team to her best quarter in company history.
Cindi Osborne
CEO, Mint Locations
MEDSPA & AESTHETICS
OPS PLAYBOOK + FRACTIONAL COO
Locations, one culture
Ready to carbon copy the magic to a second location.
Rashae Doyle
CEO, BevelUp Medspa
ADVERTISING & MARKETING
OPS PLAYBOOK + MANAGER COACHING
Days to a transformed team
Managers leveled up so the CEO could focus on scale.
Mollie Elkman
CEO & President, GroupTwo Advertising
From MedSpas to home building to events & production to boutique service businesses; the team challenges are different, the systems that fix them are the same.
Done-for-you team systems mapping expectations, working norms, and how work gets done so your team can step up. Most owners immediately save 20+ hours/month.
“In six fast-paced weeks, Lia turned a troubled team into a dream team.”
Cindi Osborne · CEO, Mint Locations
An operations expert and strategic partner uncovering and resolving the blind spots preventing you from scaling. We look at every challenge from every angle until it’s solved.
Working with Lia has fundamentally changed the way I lead my company.”
Beth Helmstetter · CEO, Beth Helmstetter Events
Strategic touch points that bring your team together, building alignment around values and priorities; resulting in a stronger sense of ownership and real commitment to the work.
“Since the session, the team has been more focused and accountable to results.”
Andrea Sullivan · CEO, vYve by Vayner
This isn’t a program you sit through. It’s work we do together, built around your actual team, your actual challenges, and your actual business.
30 minutes together to map exactly what’s creating the bottleneck. Not a generic assessment- a specific diagnosis of your specific team, your dynamics, and where the clarity is actually missing.
I build the systems, scripts, and structures your team needs. Decision frameworks. Feedback processes. Working norms. The playbook that makes it crystal clear what you’re asking of your people so they can actually step up.
Your team has clear ownership. You have your time back. The business runs without you in the middle of everything. You go from approval machine to actual CEO. That’s the difference.
The consult is free and takes 30 minutes. You’ll leave with a clear picture of exactly what’s creating the friction on your team and a path to fix it. Not a fit, no pressure.
If something isn’t covered here, the fastest answer is a conversation. The diagnostic call costs nothing and takes an hour.
This work is built specifically for service businesses with 6 to 25 employees, typically in the $1M to $10M revenue range. If you’re the person every decision flows through, and you hired people you trust but can’t quite get them to step up fully- that’s exactly who I built this for. If you’re earlier stage, the self-guided tools are a better starting point. If you’re larger, reach out anyway- we can find the right fit.
Most consultants hand you a framework and leave. What I build is specific to your business, your team, and your operating reality, not a template you have to figure out how to apply. The work is done with you, not delivered to you. And the measure of success isn’t a document you receive, it’s the change you actually feel in how your team runs.
Most owners notice a shift in the first two to three weeks, usually because a specific recurring friction point has been solved. Meaningful, durable change across the full team typically lands in the 60 to 90 day window. The Ops Playbook engagement is 12 weeks and is designed so that by the end, the systems are in place and your team is already using them.
No, and I’d actually caution against front-loading a big announcement. The clearest path forward starts with you getting clarity on what you need from your team. Once the systems are built, rollout happens collaboratively; and in my experience, teams respond well to it because the structure makes their work easier, not harder. They’re not being asked to do more; they’re being given clearer direction.
That’s usually the most important sign that you need this. The business is running you instead of the other way around, and adding more onto your plate without building structure underneath it is what keeps the cycle going. I work around your schedule, the engagements are structured to require minimal time from you, and the outcome is that you get time back. not spend more of it.
Start with the diagnostic call. It’s free and takes 30 mins. By the end of it, you’ll have a clear picture of where the bottleneck actually is and which path makes the most sense. I’ll never push you toward something that doesn’t fit. If the self-guided tools are the right place to start, I’ll tell you that.
The range is wide: marketing and PR agencies, law firms, MedSpas, event companies, financial services, wellness businesses, creative studios, consulting firms, and more. The through-line isn’t industry, it’s that you have a business with a team, and the team isn’t running the way you need it to. If that’s you, the specifics of your industry matter far less than you’d think.
If you’re anything like me, you didn’t get into business to spend your days stuck in the weeds, second-guessing yourself, and waiting for your team to figure it out. Let’s change that.
This starts with one conversation.
The feedback you keep swallowing, because you don’t want to deal with them getting defensive.
The star performer you won’t check on, because if they’re not happy, that’s a raise you didn’t plan for.
You’re not avoiding these because you’re bad at this. You’re avoiding them because no one ever gave you the words. So they sit there, costing you the people you can least afford to lose.
NOT ANYMORE.
Get the exact words for the 5 conversations leaders avoid most. Free.
